Missouri Synod Church in Downtown Memphis

What Does Your Brand Say About You?

Skin with word Christian branded on itI met a man tonight who made his living helping businesses with their branding. Not the type cowboys do to mark their cattle, but the kind businesses do to differentiate themselves from one another.

He explained that branding is more than just a good looking logo and some nice stationary, branding is everything a business does in the public eye. Branding is establishing in the public’s mind, what a business is about, what it promises to deliver. Not just the products it has, but what its core values are and in what ways it is different from other business.

Apparently, the fellow liked to party. He said that everything this fellow posted was about how drunk he had been the night before or what sexual conquests he had made at a party. The friends he had on line expressed the same sentiments.
He said that he also helps individuals with their branding. He told me about a young fellow that came to him that had been trying to find job. He said that this fellow had a very professional looking resume and had a respectable portfolio of his work. He said that this fellow had been able to get interviewed for good jobs, but he never got a call back.

Then the man looked this fellow up on the internet. He looked at his Twitter and his Facebook posts. Apparently, the fellow liked to party. He said that everything this fellow posted was about how drunk he had been the night before or what sexual conquests he had made at a party. The friends he had on line expressed the same sentiments.

The man said that the interviewers were looking at this fellow’s posts as well. The man laughed and said that he didn’t take the fellow on as a client. Instead, he said, he gave him some free advice. “I advise companies to change their policies so that the actions they take reflect the values they wish the public to see in them. I’ll tell you the same thing. Grow up and act professional. Then businesses will perceive you as a professional and give you consideration.”

So how is your brand? Does your brand bring glory to God? Do your friends at work see you one way, the people that you spend time with, another, and the people at church a third? How do you see yourself?

In our daily lives, we need to constantly remind ourselves that God reads all of our “posts.” Do all of our thoughts, words, and deeds support the brand we wish to have? Of course not.

But there is a high power consultant we can get who can help us shape our brand. That is God himself. He stands willing to help us make those policy changes that we need in our life. He will show us the way free of charge. Call on him today.
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D_Brugge
About the Author: David Brugge is a Layman at Trinity where he serves as an Elder. He attended St. Paul’s College High in Concordia, MO. and Concordia College in Seward, NE.

1 Comment
  1. I love it! Is it safe to say that the things we say when we’re not talking about our Lord actually say more about what we think about Him than the things we say when we actually are talking about God? Know what I’m sayin’? Great article, keep ’em coming!